Media Training

Do you panic when the media calls?    Are you often “taken out of context”?   Do you look and sound bad in television interviews?  Do you fail to relay your message and blame the media?

Our Team puts decades of experience in major market television ownership, anchoring, reporting and production at your disposal.

We know that an understanding of how to work with and maintain positive   relations with the media should be an essential component of any business, governmental or non-profit entity plan in meeting goals, mission and objectives. Accordingly, our Team of experienced media professionals teaches clients how to deal with the print and electronic media to get their message to the public and policy-makers.

Whether you are a corporate executive, government official, or politician running for office, knowing how to deal effectively with the media is crucial and can make or break you and your cause—and sometimes your career. That’s why you need our team of experienced media professionals to help you take charge in media interviews and get the most out of your media encounters. Our Seminars will give you the basics of good media techniques including.

We’ve worked with   corporate executives, government officials, non-profit organizations and those in the world of politics. We offer on-location half-day (3 hours) and full day sessions (6 hours) through-out Florida. Our personalized simulated interviews and on-camera drills and critiques are designed to benefit each individual.

We give an overview of the media as it relates to the special area of interest and involvement of our clients—government agency officials, political surrogates, candidates for office and elected officials. Whether facing print or broadcast media, local or national reporters, we will teach you to be confident because our techniques are designed to fit your needs, objectives and mission and those of your company, agency, or industry.

Our Team

Clarence V. McKee, the founder and President of McKee Communications, is the former co-owner of WTVT-TV in Tampa, Florida. Under his leadership, WTVT became the dominant news and public affairs leader in its eleven county service area—Florida’s largest television market. His many national media appearances include “CBS Nightwatch”, “CBS Morning News”, “C-SPAN” and he has been a guest on many local radio and television programs to discuss political issues. He was a regular political commentator on FOX television’s WTTG-TV in Washington, D.C. and presented staton editorials at WTVT-TV in Tampa. In print media, his articles have been published in The Washington Post, the Washington Times, Human Events Magazine, the Tampa Tribune, Electronic Media, the South Florida Sun-Sentinel, FrontPage Florida and the South Florida Times and the Florida Courier. He is also a past Chairman of the Florida Association of Broadcasters..

Sandra Esquivel is a broadcast reporter with more than 10 years’ experience in television.  As a news anchor and reporter, she has covered some of the biggest stories in the country and abroad, from the Oklahoma City bombing trial to the political and economic strife plaguing Haiti.  She has worked for NBC, CBS and FOX network affiliates in Texas, Colorado and Florida and has produced for internationally syndicated program at both Spanish networks – Telemundo and Univision in Miami.  Ms. Esquivel has provided media expertise to a variety of corporate clients, including Smith Kline Beecham Pharmaceuticals, Florida Power and Light, and the Tourism Minister for Guatemala. She has her own media company, Exec Communications, in Fort Lauderdale.

Teresa Mallea is a journalist with more than 13 years of television news experience. As a field producer and news manager she has covered everything from Elian Gonzalez, to hurricanes, wildfires, and riots. She helped develop a 24-hour television news station in Orlando, and a news operation at the WB affiliate in Tampa. As a news manager in some of the country’s largest television markets, she has coached anchors and reporters for both live and taped interviews. She provides her media expertise to law enforcement agencies, universities and a wide range of business leaders in Central Florida.

Jeff Barnes is a photojournalist, cinematographer and editor who has worked in television stations throughout South Florida. He is the recipient of numerous regional Emmy and national awards for his photojournalistic work including the prestigious Edward R. Murrow Award. He is an expert working with the most up to date video and audio equipment for all forms of media including the internet.